To create an account, click on the login icon (head and shoulders) at the top of your screen. Enter your email address in the ‘New here?’ section and click Sign Up.

You must be 18 years or older to have an account.

In order to make the service available to as many customers as possible, the service is limited so only one hire per product, per person may be made. Customers are limited to a maximum of 5 items in a 12-month period and any individual may only have one account.

No, multiple accounts are not allowed under any circumstances, any attempt to create multiple accounts will result in all associated accounts being suspended.

Head to our ‘Loan products’ section and choose the model you are interested in trialling. Select ‘Loan in Store’ and use our live availability checker to find the next available date - select your first and last day of use as the start & end dates you require. The cost to hire (if any) will be automatically calculated for you, dependent on the dates you have chosen. When you’re happy, just add the items to your basket and checkout..

Select ‘Loan in Store’ on the model page and the availability calendar will appear. At the bottom of this window, you can find out what we provide for each individual model.

Extra batteries and selected accessories can be added to your order if required. Pricing for these items will be shown online for the dates you have chosen.

Yes, your trial can be extended beyond the free period for an additional incremental daily cost up-to a maximum of 7 days. Just choose dates to suit you at the time of booking and the system will calculate any additional charges.

If you need to edit or cancel your order you can contact our loan team via email at info@fujifilm-loan.com. You can also call us on 0203 887 6890. Please note changes to bookings are subject to availability.

Any intention to take the equipment outside of the UK must be notified in writing prior to commencement of the loan and proof of return travel within the agreed loan period will be required. We reserve the right to decline hire for any overseas use.

Yes, you can book multiple products on your loan, keep in mind you will be required to pay a deposit for each item. Please note: Customers are limited to a maximum of 5 items in a 12-month period.

The website offers live availability which means the availability shown for a particular product is accurate. If the item(s) you are interested in are currently unavailable, the calendar will show you the next available date. Alternatively, you could look at the ‘Loan Direct’ option as this will have different availability to the in-store stock.

If the item is on our website but we do not have stock yet, register your details on the waiting list. As soon as we have stock, we will contact you and let you know when the item is available to book.

No. As we operate a live 24/7 availability and booking system, the only way to reserve equipment is to place an order.

The information provided in the reason for hire field helps determine the reason for the evaluation is genuine and the service is not being abused. Additionally, information provided can assist us in checking compatibility. 4Fill and/or FUJIFILM reserve the right to refuse any bookings where this information has not been provided or is not deemed to be genuine.

We take a proactive approach to protect our customers from fraudulent activity, as part of this process we may ask you to provide further information including, but not limited to, previous and current address, photo ID, contact details, existing equipment and intended usage.

We reserve the right to cancel the loan if we are not satisfied with the information provided, or believe that the service is being used with disingenuous intent.

Equipment is usually ready to pick up from 12pm on your collection date. Feel free to call our in-store team on 0203 486 4610 should you wish to ensure that your equipment is ready for you before setting out.

Upon arrival at FUJIFILM House of Photography, please report to the Service Centre on the basement level to collect your equipment.

Yes, our store is wheelchair accessible and we have an accessible lift to all floors.

No, the equipment does need to be collected by the account holder. You will be required to present a valid photo ID (passport or driving license) before the goods will be released to you. Please note that FUJIFILM reserve the right to withhold the equipment if valid ID is not presented.

Your equipment will have been checked and packed into its original packaging by a member of our in-store team ready for you to collect. Please make sure you check everything upon collection – a member of our team will go over the equipment with you should you wish.

You should ensure all goods are accounted for using the itemised checklist (attached to your pick-up confirmation email). Equipment should be carefully packaged up in the way it was delivered to you. Take particular care to ensure goods are secure and won’t roll around or impact against other items.

Equipment needs to be returned to FUJIFILM House of Photography by 1pm. Please note that failure to return the equipment by 1pm may result in additional charges.

Upon arrival at FUJIFILM House of Photography, please report to the Service Centre on the basement level to return your equipment.

You will receive two emails, the first confirming that you have returned the equipment to us, the second confirming the equipment has been checked, tested and the order has been closed.

The security deposit is a holding deposit against the total value of the equipment you are evaluating. In the event the equipment is damaged, or components lost whilst in your care, the cost of repair/replacements will be debited from the deposit. If the cost of missing/damaged parts exceed your deposit, the outstanding balance will need to be paid in full immediately.

In the event of loss, theft or damages exceeding the value of your deposit, you would be liable for the full cost of the equipment.

The security deposit must be paid using a credit card in the same name as the booking and registered to the billing address.

You will be asked to make payment at the time of placing your order if the equipment is due to be collected within 7 days. If you are booking more than 7 days before the equipment is due to be collected, you will be sent a payment reminder email when it is time to pay the deposit, asking you to log into your account and enter your payment details.

Once your order has been unpacked and checked and, assuming there are no missing or broken items on the return of the equipment, your deposit will be refunded immediately. Please note, whilst the deposit is refunded promptly, most banks take a little time to process refunds, but you should see the money back in your account or on your card within 1–5 working days.

If there are missing or broken items on the return of the equipment, we will contact you to discuss the matter in accordance with our Terms and Conditions.

We always recommend people have insurance for their total peace of mind. You can either temporarily add the equipment to an existing policy or, if you don’t have an existing policy but would like cover, we would recommend our preferred supplier Performance Film & Media Insurance, click here for details. Please ensure you choose 4Fill as the referrer.

In some circumstances we may insist on goods being fully insured whilst in your care. If this affects an order you place, we'll notify you as soon as possible to request proof of insurance cover for the equipment whilst it is in your care. We reserve the right to cancel an order should the cover be inadequate or if no proof of insurance is provided.

We accept payment via Mastercard and Visa debit or credit cards. We can accept American Express for any hire charges but not for a deposit.

Additional Hire Charges – You will be asked to make payment for any additional days beyond the free period when you place your order.

Deposit - You will be asked to make payment at the time of placing your order if the equipment is due to be collected within 7 days. If you are booking more than 7 days before the equipment is due to be collected, you will be sent a payment reminder email when it is time to pay the deposit, asking you to log into your account and enter your payment details.

Unfortunately we are unable to accept payment over the phone for data protection and security reasons. All our financial transactions are handled online via our payment provider and are encrypted to ensure they are kept completely safe and secure.

Select ‘Loan in Store’ on the model page and the availability calendar will appear. At the bottom of this window, you can find out what we provide for each individual model.

Extra batteries, and selected accessories can be added to your order if required. Pricing for these items will be shown online for the dates you have chosen.

We follow rigorous processes to ensure everything is checked and accounted for before it leaves the premises, and again on its return. It’s this attention to detail that means you can rely on us to deliver the very highest level of service, and to provide equipment, checked, cleaned, calibrated and ready to shoot with.

Before and after each loan we check every product visually, test it for focus and sharpness, and take pictures with it. Our equipment is used regularly so there may be some light scuff marks on the bodies & barrels, etc. There may be a little internal dust in some lenses but rest assured, if there is any effect on image quality or performance the equipment is sent to FUJIFILM for remedy, otherwise it remains in service.

No, unless you happen to be the first individual to trial a particular item.

We understand that the equipment may, overtime, pick up the odd minor scratch or mark, however, any marks to lens glass and obvious misuse under your care will be treated as damage and you will be charged.

In the unlikely event of something isn’t working, please call our in-store team immediately on 0203 486 4610 so we can discuss how best to proceed with your loan.

Please call our in-store team immediately on 0203 486 4610 so we can discuss how best to proceed.

If you damage the equipment during your loan, we will send it to FUJIFILM’s repair centre for inspection and quotation for the repair or replacement as appropriate.

If the repair amount exceeds that of your security deposit the outstanding balance will need to be paid immediately. Dependent on the severity of the damage or supply of replacement parts and thus the length of repair, a penalty charge may well be incurred due to a loss of hire of the equipment to other customers.

Please call our in-store team immediately on 0203 486 4610.

In the event of any theft, the incident must be reported to the police immediately and a crime reference number obtained.

In the event of damage or loss by an airline you will need to obtain a Property Irregularity Report from the airline at the airport where the damage is first discovered (i.e. the airport in which you arrive when you discover the damage or loss).

Depending on the circumstances, you may also need to report to your insurance company too.

You would be liable for the costs of replacing the equipment.

Where you are notified the equipment is returned with missing components you will need to return these by one of the following methods – in person to FUJIFILM House of Photography (report to the service centre on the basement level), via Royal Mail Special Delivery, or by approved carrier service within 72hrs of being notified. Should you be unable to locate them, or do not return them within the timeframe provide, the cost of replacements, as well as an administration fee, will be debited from your deposit and then the remainder of the deposit will be refunded to you.

Please get in touch with our in-store team on 0203 486 4610 and we will do our best to assist you. Alternatively, FUJIFILM offer a very comprehensive web support area which can be found here The site contains product specific drivers, software, user manuals, firmware, FAQs and other useful content to assist you with your query.

If you're unsure about anything or need extra information regarding your order, then please email our in-store team on houseofphotography@fujifilm.com. You can also call us on 0203 486 4610.

Our opening times can be found here.