Since 2019, Fujifilm has partnered with the UK’s leading breast cancer awareness charity CoppaFeel! on a series of projects, all related to raising awareness of the early signs and symptoms of breast cancer – and why it is vital to know what is normal for you. Breast cancer can affect anyone, and we’re supporting CoppaFeel! to share the importance of getting to know your body – it could just save your life.

Now, we are proud to present our latest collaboration with CoppaFeel!, the House of Boobography. Together with photographer Kristina Varaksina, we have created beautiful images, shot on FUJIFILM GFX, to inspire young people across the country to get to know themselves and celebrate bodies in all their glory – exploring the folds, juts, dimples, crinkles and curves that form each person’s unique landscape.

The CoppaFeel! mission is to give all young people the best chance of surviving breast cancer, by ensuring that every case is diagnosed early and correctly – and as a provider of innovative healthcare and breast cancer imaging systems, Fujifilm is aligned to this goal and dedicated to improving outcomes for patients through advanced technology.