What’s New with the FUJIFILM GFX100RF?

The smallest-ever GFX System camera is now available to see at the FUJIFILM House of Photography! Combining a tactile fixed-lens design with Fujifilm’s most powerful imaging specifications, the FUJIFILM GFX100RF is the ideal camera for discerning street and travel photographers. In this article, we take a look at what makes this premium rangefinder so unique and find out why you should head to the FUJIFILM House of Photography and get hands on.

Photo 2025 © Shohei Uda

Most compact GFX System camera

Built with a 102-megapixel image sensor that’s almost 70% larger than full-frame, the GFX100RF delivers spectacular photographic performance. The 43.9x32.9mm sensor can record 16-bit images for stunning colour reproduction, while improved dynamic range, increased sharpness and decreased noise – thanks to a base ISO of 80 – are among other benefits.

Such functionality typically comes at a cost, with larger-sensor cameras being significantly bulkier and heavier than their APS-C counterparts, but the GFX100RF’s efficient design has earned it the title of the smallest and lightest GFX System camera ever made. It weighs only 735g and is compact enough to be slipped into a jacket pocket or small bag, making it the perfect everyday carry for on-the-go image makers.

Its smaller design doesn’t compromise on quality, with the GFX100RF benefitting from timeless rangefinder styling, complete with machined aluminium dials and a 5.76 million dot offset electronic viewfinder. What’s more, an included lens hood and filter can be attached to offer the camera weather-resistance, for confident use in damp or dusty conditions.

Photo 2025 © Theo Skudra

Fixed-lens design

The GFX100RF features a fixed 35mm lens, offering a full-frame equivalent focal length of 28mm. Somewhat on the wider side, it’s perfect for framing up everything from landscapes and architectural compositions to street and travel photos.

Additional flexibility is added by the Digital Teleconverter, which crops in on the high-resolution sensor to provide full-frame equivalents of 36mm, 50mm and 63mm focal lengths. The lens also features a leaf shutter, offering near-silent operation and flash sync at all mechanical shutter speeds.

An internal neutral density (ND) filter also grants four stops of exposure reduction, enabling additional creative techniques – such as the use of slow shutter speeds and wide apertures in bright conditions.

Photo 2025 © FUJIFILM

Classic looks at the tips of your fingers

With a brand new Aspect Ratio dial, the GFX100RF provides immediate access to nine different image formats from iconic Fujifilm large format analogue cameras. These include 1:1 from the FUJICA Six, 4:3 from the FUJIFILM GX680 and panoramic 65:24 from the FUJIFILM TX-1. The tactile control is positioned on the rear of the camera, enabling unimpeded experimentation with the way you compose.

Adding to the analogue experience are Fujifilm’s 20 Film Simulations, which offer a variety of unique in-camera looks. Harnessing 90 years of experience in colour science, these modes effortlessly simulate the effect of changing to a different roll of classic film, helping users achieve stunning-looking photographs straight out of camera.

Photo 2025 © Lee-Ann Olwage

For the first time ever, this paradigm-shifting camera places the exceptional quality of the GFX System into a lightweight and compact fixed-lens body that’s packed with creative controls.

If you want to get hands on with the GFX100RF, come to the FUJIFILM House of Photography in London, where you’ll be able to speak with an expert and give this incredible new camera a try.  

Shop FUJIFILM GFX100RF today and read the full specifications here – or come and see it in person at the FUJIFILM House of Photography.