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Life As You See It Competition 2025

A competition where your vision, not your skill, matters most

The magic of photography lies in perspective. Spotting beauty in an unlikely scene. Capturing subtle joy or sadness in a subject. Appreciating the essence of an unexpected moment amid the mundane. We want to know how things appear from where you stand. That’s why our ‘life as you see it’ competition isn’t about technical precision or what you use to take the photo, it’s about how you see the world. Let’s embrace the art of seeing differently and celebrate what life has to o er through the lens of another.

Competition Overview

Since we’re interested in how you see all parts of life, there are no rules about what youtake pictures of or how you take them. This is your story to tell.

To enter, submit up to five photos. Each should include a caption that begins with ‘Life is…’, followed by a word of your choice that best describes the feeling or story behind your image. The word you choose is your chance to give us a glimpse into what your photo means to you.

Whether you use a digital camera, film camera, instax™ instant camera, or your mobile phone, we’re most interested in one thing: what you’re seeing. See last year's winning and shortlisted entries below.

2024 shortlisted entries

I think photography is a way on connecting with other humans. And connecting with people and be able to see things, that maybe you wouldn’t have seen before.
Jade Smith

Enter the Competition Below

Prizes
First Place
First place will receive an x series camera.
Second Place
Second place will receive an instax WIDE Evo.
Third Place:
Third place will receive a £150 voucher to be used within the FUJIFILM House of Photogaphy.

All shortlisted entries will feature in our brand video which will be shared across our online platforms as well as screened in the FUJIFILM House of Photography gallery. Alongside this we are offering all shortlisted entries 25 free prints through our online print site www.myfujifilm.co.uk. Shortlisted entries will also be invited to a private evening on the 13th June to celebrate the launch of our new brand film.

FAQs
How to Enter

If you’re a UK resident aged 18 or above, you can enter for free — simply submit up to five image(s), with one word that sums up what each photo means to you.

The beauty of this photography competition is that everyone has a chance to win, no matter your photography skill level. So whether you’re a complete beginner or a keen hobbyist, it’s your chance to think outside of the box and let your creativity shine.

You can submit your photographs between 1st May 2024 and 14th June 2024 for the chance to be selected and to have your image featured in our next brand video.

Your submitted photographs must be in JPEG file format with a minimum size of 4961x7016 pixels and a maximum of 10 MB. When submitting, you must provide:

  • your (i.e. the photographer’s) first name;
  • your last name;
  • a single-word photograph title;
  • confirmation that you have consent from all subjects within the photograph or mentioned in the title and/or caption for the photograph to be submitted to the competition.

If you’ve read through all of the information, including our Terms and Conditions, you can enter from the 1st May using the submission form that will be on this page.

What are we looking for?

What kinds of images will feature in our film? We want your photo(s) to represent how you see the world. We’ll have a team of industry professionals on hand to judge the competition and make the all-important final decision.

The judging criteria aren’t too strict — photography is all down to the art of interpretation, after all. This is why we’ll be assessing your wonderful images against how well you capture life from your unique perspective.

We’d love to see:

  • Unique photographic perspectives of how you see the world.
  • Photography from various genres, including travel, wildlife, portraiture, sport, family and friends, landscapes, street, documentary, abstract and fine art.
  • Photography that celebrates a little bit of everything — from the mundane to the unusual, and extraordinary moments in life.
  • Images shot on various devices — you might want to get creative with digital, experiment with analogue, or let spontaneity influence your INSTAX imagery. The choice is yours.
The rules
  1. Your submitted photographs must be in JPEG file format with a minimum size of 4961x7016 pixels and a maximum of 10 MB.
  2. Each entrant can submit up to 5 images per submission.
  3. All images must be your own and you must ensure that consent has been obtained for anyone depicted within the image.
  4. FUJIFILM UK Ltd. will contact the selected applicants to verify each image.
  5. All applicants must be 18 or over and reside in the UK.
  6. Images can be shot on any device or medium, so long as they are photographic: Digital Photography, Analogue Photography, Phone Photography or Instant Photography (e.g. using an INSTAX camera).

Why are we running this Photography Competition?

We want to celebrate the creativity of you — our community — with 1st, 2nd, and 3rd place prizes, as well as a chance to feature in our next brand video.

Our goal? To show the world your way of seeing. Because your vision, even among the billions, can change how we all look at life — death, democracy, torn sweaters, boring Sundays, the unfortunate, and the unknown. It’s all part of this huge journey we call life — and photography is your way of affirming: I was here.