Embark on an Arctic Adventure

The festive season is nearly upon us — time for bright lights and the tinkling of sleigh bells from your favourite Christmas songs. Can’t wait for the merriment? Start the festivities early with the FUJIFILM House of Photography Arctic Adventure, opening on Saturday the 4th of November. From the hustle and bustle of late-night shoppers to Trafalgar Square’s epic Christmas tree, London will soon be a festive hub. And here at the FUJIFILM House of Photography, we’re keen to get in on the action. So get ready to step into an immersive winter wonderland, snap some seasonal selfies, and get started on your Christmas shopping.

The FUJIFILM Arctic Adventure is back and bigger than ever. This year, the entire first floor of our flagship store will be transformed into an icy haven. Expect a mesmerising mix of visuals, soundscapes and more photo opportunities than you can shake a candy cane at. So bring a little winter magic to your Insta and TikTok content.

Start your journey at our Polar Express snow wall. After climbing the icy mountain peak, you’ll discover a kaleidoscope mirror cave — perfect for your first selfie. 

Next up, let our incredible translucent flutes illuminate your path through the icy mountains. Sneak a peek to the side and you might spot a hidden world tucked away — what will you spot through the crack in the ice wall? Take a look with our X-HS2 digital camera and XF 100-400mm telephoto lens.

Fancy a trip to the Northern Lights? We might not be able to take you to Norway but we have a couple of rather impressive light installations to dive into. Play with shadows and let our iridescent display cast a magical glow over your photos before you walk beneath our take on the aurora borealis.

Your physical Arctic journey might be over but there’s still plenty of festive fun to be had. Transform the photos you’ve taken into personalised mementoes with our handy print kiosks. From photo books and cards to personalised homeware and gifts, you can freeze your Arctic Adventure memories forever. Why not browse our X Series, GFX System and INSTAX products, too?

Get into the seasonal spirit with the Arctic Adventure at the FUJIFILM House of Photography. Whether you share your frosty photos on social media, send them out as Christmas cards, or print a photo book keepsake, our icy wonderland makes the perfect backdrop for any budding photographer. But more than that, it makes a great day out. This immersive experience is free to attend. Join us from the 4th of November — but don’t miss out. Visit before 25th February 2024, when our Arctic Adventure melts away and the Christmas countdown starts all over again…